CREATORS by TRUTH
Vinicius Montana
Founder and Creative Leader
As a multidisciplinary creative with over twenty years of experience, I have excelled in design, art direction and creative leadership at agencies such as Publicis, JWT, VMLYR and The Marketing Store, creating for clients such as Coca-Cola, Nestlé, Johnson & Johnson, McDonald's, Ambev, Fiat, Ford, Shell, Microsoft, Sanofi Aventis and BAT. The awards and recognition I have received over the years have solidified my vision that creation should be driven by a higher and genuine purpose. This understanding motivated me to found Creators by Truth, a design studio that values authenticity and conscious creativity, committed to using the power of creativity to effect meaningful change in society and the environment.
Vanessa Tordino
Partner in Business and Social Development
A mother, a doting godmother and passionate about social causes and positive impact, she is a trained publicist with a postgraduate degree in Pedagogy of Cooperation and Collaborative Methodologies. With 30 years of experience in communication, especially in the area of Business and Project Management, she dedicated 10 years to the Management of the São Paulo Leisure Cycle Path, where she played a fundamental role.
She is the creator of the @Bicicoleta project, a product developed for recyclable waste collectors, awarded by the Brazilian Design Award in the Impact Category. She currently works as a Consultant for Social Projects and B Corp Certification, always seeking to promote positive and sustainable changes in society.
Joyce Moraes
Strategist for a better world
I'm Joy, a strategic designer with over 25 years of experience in branding and brand communications. I've led the strategy department of major agencies such as JWT, AlmapBBDO, Y&R, McCann and I also spent 10 years outside Brazil, working in Miami, Barcelona and Madrid. As a designer, I'm always building playful universes and believing that I can make the world more fun.
As a strategist, I always want to transform brands into agents of something beautiful in people's lives. In addition to being a “godmother” and collaborator of CreatorsbyTruth, I am also the founder of Figura Design, a consultancy focused on branding for brand mascots and characters.