Identity that is born to care

Creators by Truth helps shape and soul this initiative. We are responsible for the strategic brand platform and visual identity that communicates affection, strength, and acceptance.

The name UMMAS carries profound meanings: Multiple Women, Women Who Move, and now a new horizon—Much Healthier Women. This power is revealed in the symbol of two intertwined "M"s, which communicate unity, collective strength, and mutual support.

The visual identity is vibrant and ever-changing, with color palettes that are renewed each year to reflect the times—always with an optimistic, loving, and vibrant language. On social media, the brand has over 6,500 followers, and it also expands its reach through a Spotify channel, which showcases real stories of overcoming challenges, affection, and courage.