Music that awakens, transforms and heals

Creators by Truth gives form and presence to this sensitive and transformative project. We are responsible for the strategic brand platform, visual identity, and communication narrative that reveal the essence of AMA—The Music of the Soul: a meditative, sensorial, and profound experience.

AMA was born from the intersection of music, spirituality, and self-knowledge, inspired by Claudio Naranjo's book The Music Within. Created by Eduardo Ribeiro, the project accesses the mental, emotional, and instinctual centers through deep listening, using music as a path to awakening the soul.

The visual identity reflects this journey: organic, fluid, and vibrant, it invites introspection, surrender, and inner movement. The graphic elements evoke resonance, vibration, and presence—just like the experience offered in each in-person meeting.

More than an event, AMA is a space for reconnecting with our being. An invitation to slow down, be silent, and listen to what pulses within us.